Experience

1. Present

   Managing Principal, Dwight Davis Consulting LLC

   Boise, ID

   Advisory practice serving owners and executive teams in B2B distribution, consumer products, and local services. Engagements cover growth strategy, operational assessment, and the decision infrastructure leadership needs to allocate capital.

   • Advise executive teams on where to invest for growth and where current spending is not producing return
   • Built the reporting and measurement foundation a national distributor's leadership uses to evaluate investment against revenue rather than activity
   • Redirected a client's acquisition strategy after analysis showed the large majority of revenue credited to new-customer investment was coming from existing accounts
2. 2024–25

   Marketing Lead, Container and Packaging

   Boise, ID

   National B2B packaging distributor. Recruited directly following the Intuit reduction in force. Owned the marketing function and its budget. The relationship transitioned to an independent advisory engagement in 2025, expanding scope to leadership across the company, and continues today.

   • Owned the function's budget and set investment priorities across channels
   • Established the performance reporting leadership relies on to judge return
   • Reframed customer acquisition strategy by separating growth from existing accounts from genuine new business
3. 2017–24

   Director, Marketing, Intuit

   Boise, ID · Director, Marketing 2018–24 · Director, Digital Marketing, TSheets 2017–18

   Joined TSheets as Director of Digital Marketing. Retained through the Intuit acquisition and promoted across three successive leadership assignments covering integrated marketing, marketing innovation, and strategy.

   • Led a team of 28 across integrated marketing, performance marketing, and strategy
   • Held budget responsibility at enterprise scale, up to $256M
   • Owned hiring, compensation planning, performance management, and organizational restructuring for the function
   • Delivered 196 percent trial growth and 172 percent subscriber increase
   • Worked acquisition integration from both sides: acquired with TSheets, then on the acquiring side during the Credit Karma and Mailchimp acquisitions
   • Innovator Star Award
4. 2015–17

   Engagement Lead, Worldwide Analytics, IBM

   Austin, TX · Computer Task Group

   Contract engagement leading analytics and optimization work for Tiffany and Co. and for IBM's own worldwide web property. Delivered decision support to brand and business stakeholders at a global luxury retailer, and expanded engagement scope into follow-on work.

5. 2014–15

   Director, Marketing, Salsa Labs

   Austin, TX

   B2B SaaS platform serving nonprofit organizations. Owned demand generation, pipeline contribution, and funnel performance.

6. 2012–13

   Director, Digital Marketing Services, Hearst Media Group, Houston Chronicle

   Houston, TX

   Led the digital services organization for regional advertisers. Built the sales and delivery teams, grew the book of business, and owned client retention.

   • Recruited and built the department, including bringing an intact team forward from a prior employer through an ownership change
   • Owned hiring, performance management, and compensation planning
   • Closed large advertiser agreements and reduced account cancellation through delivery improvement
7. 2011–12

   Senior Manager, Digital Marketing, AT&T Advertising Services

   Houston, TX

   Small and mid-size business advertising at volume. Built sales and delivery capability against a high-churn account base. Led the team through the sale to Cerberus Capital and rebranding as YP.com.

8. 2010–11

   Vice President, Sales and Marketing, A-Lert Roofing Systems

   San Antonio, TX

   Built and led the sales and marketing functions for a commercial and residential roofing company. Owned recruiting, sales compensation design, and performance management.

9. 2006–10

   General Manager, Retail and Commercial Division, Pella Windows and Doors

   Birmingham, AL · Mid-South 2008–10 · Windows Made Easy Retail Division 2006–08

   Full P&L ownership for a $25M multi-office division across five states. Managed sales, marketing, operations, customer service, and field service contractors. Promoted from retail division leadership to combined retail and commercial responsibility.

   • Ranked first of 15 distributors in the South Central Region. President's Award
   • Sustained 120 percent year over year growth
   • Hired 50-plus staff across sales, operations, service, and administration
   • Owned compensation strategy, performance management, and organizational structure across all offices
10. 2002–06

    Practice Director, Xerox

    Birmingham, AL · Lotus Notes and Document Imaging, Managing Principal Consultant

    Led two consulting practices with $26M P&L across a 13-state territory. Promoted from Principal Consultant.

    • Managed 45 consultants and project managers
    • Closed a $10M Mercedes Benz product and services engagement, the largest in division history
    • Recruited 65-plus technical consulting positions across the territory
    • Executed workforce reductions, practice restructuring, and compensation design, and delivered process engineering internally and as a client-facing service
    • President's Award, two consecutive years
11. 1998–02

    Senior Manager, Collaboration Technology Practice, Solutions by Design

    Vienna, VA

    Enterprise collaboration and groupware consulting for commercial and federal clients including the US Census Bureau, US West, and American Management Company.

12. 1996–98

    Engagement Manager, Lotus Development Corporation

    Washington, DC · acquired by IBM

    Client engagement management for enterprise collaboration deployments, through the IBM acquisition of Lotus.

13. 1987–95

    Earlier career

    Senior Technology Strategist at USF&G Insurance, later Travelers, in Baltimore, where the customer conversion cycle was reduced from 26 days to 6 days. Information Technology Manager at Value Behavioral Health, Slappey Communications, and Vulcan Steel Products, across healthcare, telecommunications, and industrial manufacturing.