How does Dwight Davis charge?

A flat monthly fee for the work. No percentage of ad spend, so there is no incentive to spend more of it. The client pays Google, Meta or Bing directly on their own card and owns the accounts, the data and the card rewards. There is no markup on media and no long-term contract.

What should a business spend on first?

Measurement first: call tracking, form attribution, GA4 and revenue written back to the CRM. Then the channels that return money in days, which is paid search on immediate intent. Then the slow compounding work. Never the reverse.

How long does SEO take to work?

Roughly two quarters before it shows. Dwight says so before taking the work rather than after, and starts it immediately anyway because it compounds and keeps producing after click spend stops.

Does he do social media or branding?

No. He does paid search and SEO only, and refers branding and organic social media management to people he trusts.

Which areas does he serve?

Boise, Meridian, Nampa and Caldwell, Idaho.

No. The person who sells the work does the work. There is no account manager and no junior on the account.

Simple Engagement Model

Flat monthly fee. Direct ad spend. Zero fluff.

How I manage digital marketing for business owners in Boise, Meridian, Nampa, and Caldwell. No percentage-of-spend penalties, no long-term trap contracts, and no account coordinators.

Pillar 01

Flat Monthly Retainer

You pay a single, agreed-upon monthly fee for my execution. I don't charge a percentage of your ad spend, which means I never have an incentive to waste your money.

Pillar 02

Direct Media Billing

You pay Google, Meta, or Bing directly on your own credit card. You own 100% of your accounts, data, and credit card rewards. Zero ad spend markup.

Pillar 03

The Proven Process

We follow the Time-To-Cash framework: fix the measurement foundation first, capture immediate search intent next, and build long-term SEO/AEO equity over time.

BBB Rating A+

Core Execution

What I do for your retainer

I focus exclusively on the channels that drive phone calls, lead forms, and direct sales. Everything I do is traceable straight to your revenue pipeline.

Paid Search & Acquisition (PPC)

Pays back in days

Google Ads, Local Services Ads and Shopping, built so every dollar is traceable to a call, a form or a sale. I build negative keyword walls to block junk clicks, optimize bidding for high-intent queries, and make sure your phone rings when local buyers are ready to buy.

Google Search & Call Campaign Management
Local Services Ads (LSA) Setup & Optimization
Negative Keyword & Ad Spend Defense
High-Conversion Landing Page Tweaks

Local SEO & AI Search (AEO)

Pays back in quarters

Local map pack visibility across Boise, Meridian, Nampa and Caldwell, combined with technical search optimization. I also optimize your business entity so ChatGPT, Google Gemini, and Perplexity cite and recommend your business when local buyers ask AI for options.

Google Business Profile, properly built
Local map pack ranking work
AI Search Visibility (Answer Engine Optimization)
Technical On-Page & Local Content SEO

Measurement & CRM Attribution

The Foundation

If you can't measure it, don't spend a dollar on it. I set up clean call tracking, form attribution, and GA4 configurations so you know exactly which campaigns are producing revenue and which ones need to be cut.

Dynamic Phone Call Tracking & Recording
Form Lead Source Attribution
GA4 & Conversion Goal Configuration
Closed-Loop CRM Revenue Writing

A Note On What I Don't Do

I don't manage organic social media posting, I don't produce TikTok trend videos, and I don't sell generic "brand awareness." If you need branding or organic social management, I will introduce you to trusted local partners who specialize in those exact fields.

How We Operate

The 4-step execution roadmap

When we work together I don't guess what to do next. I follow the same sequence every time, because it minimizes what you risk before anything has paid you back.

Phase 01

Foundation & Audit

I audit your existing ad accounts, install call tracking, fix broken analytics, and ensure every incoming dollar can be traced to a real lead.

Phase 02

Immediate Intent Launch

I launch or restructure your Google Ads and Local Services Ads to capture people actively searching for your service in Boise, Meridian, Nampa, or Caldwell today.

Phase 03

Optimization & Conversion Rate Fixes

I look at real user data, cut wasted search terms, optimize mobile conversion friction, and activate simple database retargeting/email follow-up.

Phase 04

Long-Term Equity & AI Search

I build compounding local map pack rankings, organic search visibility, and AI assistant citations (ChatGPT/Gemini) to reduce your long-term cost per acquisition.

Simple, systematic, and completely transparent.

Let's discuss your account

Fifteen minutes on the phone. Tell me what you sell, where your leads come from now, and what you're trying to achieve. I'll tell you what I'd fix first, what retainer structure makes sense, and what I'd leave alone for a while.

Call (208) 761-7016 Or email dwight@dwightdavis.com

I answer my own phone.